In 1991, there was a single website. Five years later just 250,000 and still not a single mobile-friendly website. A decade later saw the launch of Wikipedia, joining roughly twenty million other websites.
Fast forward to today, and we have over 1.6 billion live websites (Source).
This article discusses why a mobile-friendly site is still best for business.
Mobile devices and tablets are fast becoming the most popular way to browse the internet, and we can expect that this number will increase exponentially in years to come. You only have to step out of your front door, and you will see someone using a mobile device. Step onto a busy train, and more people will be using a mobile device of some sort, than not.
Let’s be honest it seems years ago that people only owned desktops. People now casually browse the web while watching TV, out with friends or even walking the dog in the local park.
Records show that nearly 5 billion mobile phones are being used worldwide and we are now breaking an era that will see humans first internet experiences through a mobile device.
This surge in people’s habits and lifestyles has left the business world regardless of sector, with no choice other than to adapt and adopt new technologies.
Standing your ground and not moving forward with your existing non-mobile website could be considered the same as putting square wheels on a car and being left in the dark ages.
Nowadays the world doesn’t stop, and customers want information about your products and services at the touch of a button.
They don’t have time to scroll through endless streams of content and mind-numbing text.
They want the information they need and fast. They expect a mobile-experience and will leave quickly and move to your competitors if you cannot deliver what they need through mobile devices.
Modern technology and mobile-first advancements mean it is possible for them to quickly explore and search for what they are looking for in a split second, while on the go, without even typing.
For any business that has not adopted a mobile user experience, you are already missing new business opportunities.
The most damaging phrase in the language is:
“We’ve always done it this way!” — Rear Admiral Grace Murray Hopper
Mobile-friendly website key takeaways
Being mobile-friendly ensures your website benefits naturally when a user is browsing via apps and mobile searches.
It provides them with your information in the format of their choice.
Combining a mobile-friendly website with a simple search engine optimisation campaign that focuses on much more than just traffic will ensure you have the best presence and foundation online.
It is critical moving forward in today’s digital age that you put your customers first and consider how quickly your website can influence a buying decision.
