Are you failing to convert traffic into leads through your website?
It’s important to consider the audience when attracting when attracting people to your website. Each audience, demographic and persona acts and interacts with website in a different way. Some people prefer chatbots, other contact forms and some people just prefer to be able to call and talk to a member of your team.
If visitors come to your site and bounce off, this presents a significant challenge to your business.
There are plenty of different reasons you may be failing to convert traffic into leads, but the following blog post will focus on a few of them in a higher level of detail.
Quantity Over Quality
Just because you have a lot of people visiting your site, this does not mean that it is the right sort of traffic.
For this reason, you need to work hard on targeting the right audience in the first place, as this can make such a big difference in terms of leads.
Getting the right audience is all about targeting on social media, PPC, and the organic traffic you are getting.
When you have the right audience, often, it is a little nudge in the right direction that will encourage people to go ahead and purchase a particular product.
Poor Site Design
When people visit your website, you want to imagine taking them on a journey.
However, if your site seems overwhelming and difficult to navigate around, this will present a significant issue. Therefore, you should certainly be transparent in terms of accessing key parts of the site, such as the checkout and homepage.
People should work out where they are going based on the headers. It would be best if you also used calls-to-action in a sensible manner.
The best way of working out whether or not you have got the site journey correct is by having people test it out in advance through beta testing and tweak any issues discovered along the way.
If your site is littered with 404 errors, page speed problems, and other similar problems, this can negatively impact two reasons.
First of all, people will not be able to find what they are looking for in the first place.
Secondly, this also makes your site look unprofessional, and people are less likely to purchase from a website that does not have a certain level of respectability. Therefore, you should prioritise exceptional website design.
Lack of Thought About SEO
SEO (search engine optimisation) is critical for targeting the right sort of audience – as mentioned in the initial section.
This means knowing the specific keywords you are targeting and the intent behind them all.
The more targeted the SEO, the more likely you will convert traffic into solid leads. It would be best to stay on top of monitoring your SEO progress and how well you are doing on this front.
If your site cannot convert traffic into leads, these are all potential issues that could be having an impact and need to be addressed. If you are looking for advice, support or SEO strategy, please contact us today.