When you have a business website, you want it to be working as hard as possible for you – and this means that it is optimised for lead generation as well as keeps on generating leads regularly.
However, it would help if you went back to asking yourself the simple question of whether your site is optimised for lead generation in the first place.
Here are a few top tips to ensure that your site is working as well as possible for you.
Why is Optimisation Important?
When people have a better experience on your website, this will naturally start to help to turn the traffic that you are receiving into real and tangible leads.
Of course, exceptional website design has a significant role to play here.
Therefore, you need to be the one who is leading your customers on a journey, ensuring that they take the route that you would like them to.
The better you know your audience, the more likely it is that you will be able to convert traffic into leads, which is why continued feedback is so important.
Optimised For Lead Generation
The below points cover some of the basic, must have elements to have in place when making sure your website is succesfully optimised for lead generation.
Benchmark Your Current Position
You will not measure your growth unless you see where you are starting from.
So, you should check out your analytical tools and set a benchmark of where you are currently in terms of the number of visitors you are getting through each page of your site. After all, it is not the case that they are all simply going to come through the homepage.
Standardise Your Processes
There are several different elements of generating leads that you can go through.
For example, you have email marketing, but you should make sure to send out the mail at a specific time every week so that you can see the effect on your site.
The same is true when posting new blog content, and you should make sure to promote it as far and wide as possible with your social media pages. Once you have got into a habit, you can then check what impact is being had.
For example, did you have specific posts that attracted more interest than others?
Can you centre on creating more of this type of content?
Put in Calls-to-Action
You cannot assume that people will simply come through your website and know exactly what they need to do next. For this reason, your site must be peppered with calls to action.
Think about what you are trying to get your website users to do.
For example, it could be that you want them to subscribe to receive updates.
Listen to Customer Feedback
Whenever you receive customer feedback, you should certainly treat it as something to be held sacred rather than ignored and overlooked. So, this means implementing the necessary changes as and when they come up in feedback forms.
Optimising your website for lead generation is ongoing, but the above ideas will give you the best starting point.